The future of employee benefits is shifting toward personalisation, with companies recognising that a one-size-fits-all approach no longer meets the diverse needs of today’s workforce. Employees now expect benefits to be tailored to their lifestyles, life stages, and personal goals, making personalisation a key driver of job satisfaction and engagement. Personalised benefits include, mental health support, financial wellness programs, and customised learning opportunities. For example, Salesforce – one of the world’s leading CRM technology provides employees with a wellness reimbursement program, allowing them to choose benefits that best suit their needs, whether it be gym memberships, therapy sessions, or home office equipment.
The connection between benefits and employee engagement has been well-researched and studies have shown that employees who feel their benefits align with their needs are more likely to be engaged and committed to their employers. In reality, and as indicated by the 2025 Global State of Benefits report, 75% of employees are more likely to remain with their employer due to their benefits program and 78% of employees consider benefits as very or extremely important when deciding to accept or reject a job offer.
Personalised benefits show employees that their company values them as individuals, leading to higher morale and productivity. A case in point is Google, which offers tailored incentives such as on-site healthcare, fertility treatments, and educational assistance, reinforcing a culture of care and commitment. As the workplace evolves, companies that invest in personalised benefits will have a competitive edge in attracting and retaining top talent. The future lies in exploiting technology and data to offer employees benefits that truly matter to them. Organisations that prioritise personalisation will build a more engaged, satisfied, and productive workforce, ensuring long-term success in an increasingly competitive job market. Employers who resist on working on personalising their benefits will experience wasted resources on unused benefits because they will not match their employees’ needs.
To effectively re-design employee benefits, the first step for employers is to analyse company data and identify workforce demographics. Understanding, the composition of the workforce – such as age groups, family situations and career stages – helps determine the types of benefits that will be the most relevant. Once the demographics are clear, the next crucial step is to circulate an employee survey. This allows employers to gather direct feedback on what benefits employees value most and identify any gaps in the current company offerings. Additionally, implementing a system of continuous feedback ensures that benefits remain aligned with employees’ evolving needs over time.
In conclusion, by exploiting HR data analytics and employee feedback through technology, organisations can create a benefits program that truly resonates with their workforce. The key to long-term success in terms of employee engagement is linked to investing in benefits that matter to your team so reach out to us should you need assistance with getting started or refining your benefits program.
Source:
[1]: Employee Benefits Trends and Data.
